A sustainable lifestyle would have been simpler back then when the planet was still alright—or at least seemed to be alright. Fast forward to today, when there’s so much information circulating about sustainable and eco-friendly living, it can easily become overwhelming. It’s also easy to overlook the impact of our daily choices on the planet when we think about sustainability in the big picture—believing that we need to take monumental steps to make a difference.
But what if we told you that it’s not that rocket scienc-y?
Despite staying away from the mainstream e-commerce space for a long time, our initiatives have been quietly making an impact where it matters most. Since 1985, long before sustainable living became mainstream, Taragram has been championing mindful living, ethical sourcing, and eco-friendly alternatives.
As we bring sustainable living closer to you, it’s essential to understand the core principles that guide our approach. So, let’s start with the basics:
What Does It Mean to Live Sustainably?
To live sustainably is to live in the present for the future.
Small shifts in our choices—like opting for upcycled decor, choosing natural materials, or supporting ethical businesses—can add up in ways that truly matter. While there’s no single scale to measure sustainability, everyone can contribute through small, mindful changes. These everyday decisions might seem insignificant on their own, but collectively, they lead to significant reductions in waste, conservation of resources, and the promotion of eco-friendly practices.
Why Eco-Friendly Living Matters
We are here today because the damage wasn’t as severe in the past. Similarly, if we reduce the harm we cause now, the world can continue to thrive healthily. Here’s how everything adds up:
Healthier Communities : Reducing plastic use and avoiding harmful chemicals leads to cleaner air, water, and food for everyone.
Stronger Local Economies : Supporting artisans and small businesses helps preserve traditional crafts and creates fair-wage jobs, fostering resilient communities.
A Better Climate Future : Choosing renewable resources, reducing waste, and opting for ethical products all contribute to lowering our carbon footprint and combating climate change.
At Taragram, our products reflect these values. We use eco-conscious materials (From bamboo and recycled paper to upcycled fabric and handcrafted decor, every item is made with eco-conscious materials.) and each of these pieces tells a story of sustainability in action. While partnering with local artisans, we strive to preserve traditional crafts, create fair-wage jobs, and strengthen local economies, as we continually reduce waste and carbon footprint in our production processes all these while. It's our small way of contributing to a healthier, more sustainable world.
Lessons from the Journey So Far
We’re not perfect, and sustainability isn’t a finish line—it’s an ongoing journey. But along the way, we’ve learned some valuable lessons:
Empowering Local Artisans : When we support skilled craftspeople with fair wages and opportunities, we help preserve cultural traditions and reduce the demand for mass production.
Circular Thinking Works : Many of our products are made from agricultural waste or recycled materials, proving that waste isn’t truly waste until we choose to waste it!
Awareness Creates Change : Through workshops, social media, and everyday conversations, we’ve seen firsthand how small insights can inspire big shifts in habits.
Leading by Example Matters : Our commitment to minimal packaging and ethical sourcing demonstrates that sustainability and business success aren’t mutually exclusive—they can, and should, go hand in hand.
Easy Ways to Live More Sustainably
You don’t need to overhaul your entire lifestyle overnight. Here are some simple, practical steps to get started:
Reduce Plastic : Swap single-use plastics for reusable bottles, bags, and straws.
Choose Ethical Brands : Support businesses that prioritize fair trade, sustainability, and transparency.
Simplify and Minimize : Own fewer, higher-quality items that truly add value to your life.
Grow Your Own : Whether it’s a backyard vegetable patch or a tiny herb garden on your windowsill, growing your own food reduces reliance on industrial agriculture.
Spread the Word : Sustainability thrives on collective action. Share what you learn, support eco-conscious movements, and inspire others to join the journey.
A Greener Future, Together
At the end of the day, sustainability comes down to intention. Each thoughtful choice—no matter how small—adds up to something greater. And when businesses, communities, and individuals align toward a common goal, real change happens.
Taragram has been on this journey for over three decades, and the thing that gets us going is the belief that sustainable lifestyle is- practical, rewarding, and essential. We’re grateful to have you along for the ride.
Sustainably yours, since 1985.